Anthony Greenfield’s first-hand experience of the ups and downs of large-scale change  led him to write The 5 Forces of Change; a book that would help organisations adapt and innovate successfully by avoiding the pitfalls that so often undermine change. This, in turn, gave rise to two successful training courses; Leading Change and Embracing Change, which Anthony developed with his colleagues.

Anthony has over 20 years experience of bringing about substantial changes in major organisations such as Marks & Spencer, PruHealth, GSK, The Northern Trust and Sainsbury’s, in the UK, South Africa and the USA.

He runs seminars and courses at major conferences, respected business schools and for corporate clients in the UK and internationally. He has also published a number of articles on organisational change. Anthony led teams that won UK National Training Awards in 2003 and 2007.

Public Seminars / Workshops by Anthony Greenfield

• Chartered Institute of Management National Convention, October 2008 – “LeadingSuccessful Change”
• Institute of Directors (IoD) conference speaker, February 2009.– “Leading During Turbulent Times”
• Chartered Institute of Personnel Development (CIPD) – HRD Conference, April 2009, “Delivering Successful Change – The 5 Forces of Change”
• Leeds University Business School – MBA seminars on Change Leadership.
• Bradford School of Management – Seminars and Workshops on Change Leadership.
• Insituto d’Empresa (IE Business School), Madrid, Spain – Seminar on leading change, April 2009 and May 2010
• Aston Business School – Leading Successful Change – 10 February 2010
• Prosci Global Change Management Conference – Las Vegas, 26 April 2010

Recent Publications by Anthony Greenfield

• The 5 Forces of Change, People Management magazine, September 2008
• Leading People through Mergers and Acquisitions, The HR Director, November 2008
• Lessons from President Obama on Leading Change, The HR Director, February 2009
• Mergers and Acquisitions During a Recession, The HR Director, June 2009

Recent Career Highlights

• Currently, creating and delivering of a global leadership development programme for The Northern Trust Company (bank) in Chicago USA
• Led a major product JV product launch for PruHealth and Boots in 2007/2008
• Created and launched a programme of culture change workshops for GSK pharmaceuticals sales and marketing in the UK in 2007
• Led the creation and launch of a general merchandise Academy helping transform the fortunes of Marks & Spencer and winning a National Training Award in 2007Led the team for the cultural integration of a UK financial services company acquired by a US bank in 2005
• Ran a cost saving programme at Sainsbury’s supermarkets that netted over £300m in efficiencies and cost savings in 2000-2003
• Ran a training programme on performance improvement at Sainsbury’s supermarkets that won a UK Training Award in 2003

Anthony Greenfield’s main areas of expertise are in:

• Leadership of change
• Strategy facilitation
• Culture change
• Post-merger integration
• Leadership development
• Change management
• Learning and development

Anthony runs courses on:

• Change Leadership – for those charged with instigating and leading change
• Change Management – for those involved in delivering change
• Leadership – emotionally intelligent leadership
• The Balanced Scorecard – turning strategy into practice

Anthony Greenfield is a Director of Abigail Levin Consultancy Ltd

The 5 Forces of Change by Anthony Greenfield