Making Change Work:

Transform Resistance into Commitment.

Change initiatives frequently stall, not from a lack of vision, but from active resistance. What if your leadership team was equipped to make this resistance virtually disappear? What if your employees were not just compliant, but genuinely excited to own the shift and make it stick?

Our proprietary approach is built on a fundamental insight: When leaders understand and address five core human needs at every stage of transition, they unlock a natural capacity for adaptation, turning anxiety into commitment. Change then transforms from something people endure into something they actively drive.

The 5 Forces of Change – training, coaching, and resources

This framework is your solution. Our training, coaching, and resources empower senior leaders, managers, and employees to meet everyone’s fundamental needs for: Certainty, Purpose, Control, Connection, and Success. By focusing on these human drivers, you achieve a collective mindset shift that boosts adaptability, minimises friction, and delivers dramatic, step-change performance improvement.

Game-Changing Courses & Coaching
Our Unique Approach

Training Courses and  Coaching

Our training courses and coaching help leaders and employees take the pain out of change. By tapping into human psychology to dispel resistance leaders can ensure everyone works in unison to improve organisational performance and adaptability.

Leaders learn to dispel resistance and build widespread ownership for change. This enable them to channel people’s energy in pursuit of change, to shift mindsets, and to create sustained performance improvement.

Employees learn to take control of change and eliminate the causes of resistance. As a result, they become more adaptable to change and collaborate constructively with leaders to benefit themselves as well as their organisations.

Take the opportunity to learn directly from Dr Anthony Greenfield – author of ‘The 5 Forces of Change’ – via training courses or 1-to-1 coaching. Make change work from everyone.

Courses & Coaching

People-Centred Approach

Our people-centred approach maximises your return on investment in change while minimising disruption to your operations. It is built on five fundamental principles of successful change – The 5 Forces of Change:

Certainty: The need to create certainty in uncertain times through a communication campaign, role-modelling by leaders, effective sponsorship, and a focus on a shared vision.

Purpose: The need for a clear and compelling purpose for change, combining a clear ‘big picture’ context with an inspiring vision, and well-understood benefits for all.

Control: The need for people to feel that they have a stake in the change and a level of control over their own destiny.

Connection: The need to let go of old habits, routines and ideas in favour of new more beneficial ways of thinking and working.

Success: The need to overcome fear of failure and to climb the learning curve required by change, sticking with it for the long run.

Our training, coaching and books are there to help you master all five of these principles so you can progressively master the art of change.

Courses & Coaching
Learn to take the pain our of change through a people-centred approach

Books

Anthony Greenfield’s first-hand experience of the successes and failures of organisational change led him to write two acclaimed books:

The 5 Forces of Change: A blueprint for leading successful change.

5 Tales of Change: How people have wrestled with change and won!

Books

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© Anthony Greenfield 2023